Privacy Policy

IMPORTANT INFORMATION AND WHO WE ARE

THE DATA WE COLLECT ABOUT YOU

• Identity Data includes first name, maiden name, last name, username or similar identifier, title (although Little Ones does not request this personal data), date of birth (Little Ones may request age of your babies to be able to provide appropriate products) and gender.
• Contact Data includes billing address, email address, telephone numbers and social media handles.
• Comments Data includes any opinions or comments that may be expressed about you on Little Ones’ systems (mainly likely to be relevant in respect of individuals at our business to business contacts in the EEA, if at all).
• Financial Data includes bank account and payment card details (although Little Ones does not process this personal data, External Third Parties process such data). Where we ask for Financial Data of our relevant business to business contacts in the EEA, that data is corporate data and not personal data.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us and your order number(s).
• Technical Data includes as may be applicable internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback (including reviews about us on third party sites) and survey responses and any image data which you post on our online applications and channels, including of your children.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

HOW IS YOUR PERSONAL DATA COLLECTED?

• apply for, purchase or use our products or services;

• create an account on our website;

• subscribe to our publications and newsletters;

• request marketing to be sent to you;

• enter a competition, promotion or survey;

• engage with us on our social media channels; or

• give us feedback (whether on our own applications and channels or on third party review sites) or contact us.

• analytics providers [such as Google based outside the EU];

• advertising networks [such as Facebook, Instagram based outside the EU]; and

HOW WE USE YOUR PERSONAL DATA

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.